Often the process of designing a company’s brand image begins with the logo. It give you the platform to go on and form a strong corporate identity. There are many element that make great logos, top of the list being iconography. I’m sure 99% of the planet’s population would instantly recognise the Nike swoosh for what it is if they saw it without the word ‘NIKE’ and completely without any context of what the company does. We immediately know that particular icon, rendered in that particular way, is the mark of sports brand Nike.
Is this kind of religious scale brand recognition possible without a strong logo? Possibly, maybe, but an iconic logo certainly does help.