Corporate Branding

[hawa_heading title=”Corporate Branding” style=”image” height=”325″ text_align=”justify” title_styles=”custom” title_font_container=”color:%23303030″ title_google_fonts=”font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” breadcrumbs=”%5B%7B%7D%2C%7B%7D%2C%7B%7D%5D”]
[hawa_text_block title_tag=”h2″ devider=”enable” title_font_size=”47″ title_font_family=”custom” title_font=”font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal” title=”We work with clients on full brand launch and re-brand design processes culminating in a fresh set of internal and external communication materials, as well as development of brand strategies and implementations. ” text_color=”#606060″ title_color=”#4f4f4f”][/hawa_text_block]
[hawa_icon_text title_tag=”h4″ separator=”enable” icon_style=”top” text=”Whether a re-brand project or new brand development, our strategic approach to brand positioning enables our clients to get a clear picture of what needs to be developed. We unpack the brand in its current position and look at the aspirations of the client and how the brand needs to evolve to meet these aspirations.” align=”center” style=”dark” title=”Re-branding & New Brand Development” icon=”fa fa-pencil-square”]
[hawa_icon_text title_tag=”h4″ separator=”enable” icon_style=”top” text=”As part of our strategic piece, we evaluate and analyse our clients brand proposition, position and personality. We do this through a series of workshops with the client, their clients and other stakeholders, if needed, unpacking the current brand equity and looking at future positioning.” align=”center” style=”dark” title=”Proposition, Position & Personal Development” icon=”fa fa-adjust”]
[hawa_icon_text title_tag=”h4″ separator=”enable” icon_style=”top” text=”It’s important to understand where our client’s brand sits in its marketplace, so we undertake an in-depth competitor analysis and undertake a bench-marking exercise. Using our intelligent analysis tools as well as our own research, we can develop a clear understanding of the overall marketplace and the space our clients occupy and give insight into the brand development campaign.” align=”center” style=”dark” title=”Competitor Analysis” icon=”fa fa-archive”]
[hawa_text_block title_tag=”h2″ title_align=”left” devider=”enable” text_align=”left” title_font_size=”34″ title_font_family=”custom” title_font=”font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:100%20light%20regular%3A100%3Anormal” title=”In order to develop a brand that will achieve growth, all those involved in the brand need to understand it.”]We begin by looking at all the internal elements of the brand, enabling us to get to the bottom of every part of what makes a brand different and how it should be positioned. This leads on to looking at the wider marketplace, including a competitor analysis and current marketing review.

Then we will produce a concise report outlining the results of the brand audit as well as the key statistics and analysis. This brand report should act as the foundation and measuring tool for all marketing activity, meaning customers and potential customers receive a consistent message, look and feel and marketing experience.

We work with clients on a full re-brand process, culminating in a fresh set of internal and external communications, as well as development of brand strategies. We also deliver training to help employees understand the values of the brand and the whole re-brand process; what it means for the company, why it is important and how it improves the company’s position and communications.[/hawa_text_block]

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