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Corellian Creative > Blog > Web Design

The competition in the e-commerce industry is escalating every day, so what special attraction does your online store have that will attract people browsing online? Surely product quality is an important factor but then it is not the absolute factor to ensure organic traffic.

If you want to gain maximum traffic into your online store, try to think about and improve the user experience for visitors using your website. That sounds great, but how can we improve user experience to make your website more appealing? Here are 10 ways that you can create one of the best e-commerce sites for 2018 and beyond.

E-Commerce Design Principles

Minimalistic and user-friendly layout

If you are using WordPress, a huge number of e-commerce website templates are already available to you. For the Magento and BigCommerce users, the range of templates aren’t as plentiful but there are still good templates to choose from.

Sometimes, a stunning and fancy website design is not always welcome on e-commerce websites. It is found that people prefer minimalistic designs with easy navigation than fancy designs with complex navigation.

People visit an online store with a concept of easy search and visualising hundreds of products with key information available to them. A minimalistic design helps people view products and filter the results to find products that suit their needs without unwanted distractions. Most of the top-rated e-commerce websites like Amazon and eBay follow minimalistic design principles.

The background colour of every page and product is important. Most of the leading e-commerce sites use a white background for both pages and products, which help customers to read the information easily. You don’t have to stick to white but having a distraction free and light background colour tends to work best.

Product Photography

The best way of keeping visitors engage with your website is to have excellent product images. In past, it was okay to upload standard quality pictures, but with increasing competition, there is no scope for “okay” quality.

The product images should be high quality with a white background so that the customers can easily see colour contrast of the product. If you can attract customers with great images they are more likely to click through to view the product details, which is one step closer to guaranteeing a purchase.

Showing products in action is the new trend and people love imagination. Showing the products in a certain context or in an action allows them to visualise themselves using or wearing the product and this emotive connection is often what drives sales. This photography trick is mostly used to sell garments, accessories, and jewellery.

Apple realised this and it was the driving force to opening Apple stores and allowing customers to use the products in store. By allowing customers to actually use the products it allowed them to boost their sales and push for add-on items.

Product descriptions

A short but informative product description is efficient to engage customers. Top e-commerce websites generally put product information in bullet points beside the product image. It helps the customers compare the features of the product. Online stores like Amazon show a product comparison table at the bottom of product pages so you can compare similar models.

A short description that is written in a promotional style is essential if you want to motivate customers in deciding what product to choose. A long paragraph for the product description can push other details further down the page, especially on mobile devices. Having a long description towards the bottom of the product page works best as it allows visitors to skim read content or read more in-depth details or technical specifications

The description fonts should be large enough so its easily readable on all devices as most online shoppers are using mobile phones and tablets when buying online.

Easy Navigation

If you have a large product range, it is recommended that you categorise your products so it is easier for customers to browse. A menu bar can guide customers through different categories and products, which can help boost sales.

An appropriate navigation system helps customers find their desired products easily and that makes navigation systems a crucial part of e-commerce website design. Build the website menu so it is easily clickable. Buttons or links should be incorporated into the design in such a way that people using mobile devices can easily click it. The colour contrast of the menu or navigation bar is also very important. Considering the probability of colour blindness, a sharp contrast is required so that everyone can see and use the navigation options.

Make it easy for customers to search

One of the most user-friendly factors in a website (especially in an e-commerce site) is a search bar. When people are shown thousands of products it can be difficult to find the one they are looking for. By having a clearly visible search bar can save the day and keep visitors on your website for longer.

A search system is especially useful for customers who know what they want. The search bar helps to reduce the time it takes to find what they need quickly and effortlessly. Try to show a search bar at the top of the website so it is visible and you should use contrasting colours to highlight the box.

Call to action buttons

A clear call to action button has a different emphasis on e-commerce sites. This is because your only aim in this site is to sell – and call to action messages help with that goal. Calls to action should be short and succinct to grab the potential buyer’s attention. Try to use different fonts and colours to make your calls to action unique.

Ensure payment security

Building trust is of the utmost of importance when you are asking customers to part with their credit/debit card details or personal information to make an online purchase. Add an SSL certificate can be setup on your website to encrypt the personal data exchanged between the customers device and the website server.

The payment options should be trustworthy and something that people are familiar with, like PayPal, SagePay, Stripe, RealEx or WorldPay. You can also add a, “cash on delivery” option for physical products as it will help minimize the purchasing barrier.

Customer Reviews

Today customers’ decision are hugely dependent on the product reviews. Using independent review websites like Trust Pilot, Yell or FeFoo will help give your online store credibility and trust. Make sure the product reviews are visible throughout your website so they are clearly visible. Star ratings for the products are best to be placed at the top of the page or next to the product image. Use appropriate fonts for the review comments so that the mobile users can also read them.

Mobile responsive design

You should use a mobile responsive e-commerce theme when building an online store. The mobile version of the e-commerce site should be easy to use and contain all the functionality of the desktop version.

If your mobile version of the website provides poor user experience then it could be off-putting to customers and they could go to a competitor. Unlike the desktop version, it is not possible to display 5-10 products in a row in the mobile version but you could add a carousel of products that people can swipe through on mobile.

You should try to avoid full-screen pop-up ads as they are irritating for users. If you do decide to have a pop-up ad then you should be selective of when you show it so customers can use your site to buy your products.

Website Load Times

Nobody like slow loading pages. It is irritating when a website takes a long time to load and this can cause customers to go elsewhere. Slow loading websites mean the customer has to wait for the page to load before they can use the website. Slow loading pages and product images/description can cost you in loss of sales. Try to use a mobile-optimised or lightweight theme and fix slow loading issues with the help of website developers.

Final Thoughts

Creating an e-commerce site with WordPress is easy but it is difficult to build a user-friendly site unless you are experienced in this area. The most successful e-commerce sites follow simple rules like using minimal design, easy navigation, clear calls to action and mobile responsive design.

If you are able to create an e-commerce website that follows the advice above then you will be one step closer to a successful online store. However, an actionable eCommerce site requires WordPress Maintenance Service to secure it from hackers, with regular backups, screening for malicious code and updating algorithms, themes, plugins and widgets. Monitoring your store regularly is crucial to ensure your store’s reputation and continued business.

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Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don’t see or understand the benefits of social media for their business. In this blog, we go over 10 benefits of social media for business that will turn skeptics, like your boss (or even yourself!), into believers.

Here are 10 benefits of social media for business

1. Social media is an easy way to learn about your audience

For businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With Social Media Training you can learn the dominant languages spoken among your social media audience, as well as their age and gender. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.

social media for business - how to identify who your audience with Facebook insights

2. Social media helps target audiences more effectively

Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. For example, you can target by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook, and ‘Country(s)’ on Twitter. If you want to send out a post to people who speak Spanish, geo-targeting is an easy and effective way to do it.

social media for business allows you to target your audience on Facebook and twitter

3. Social media helps find new customers and expand your audience

Social networks like Twitter allow small businesses to locate their current customers or seek out potential customers. If you open a new coffee shop in the neighbourhood, we can create a geo search to locate anyone tweeting about needing a morning cup of joe within your area. After locating those tweeting about coffee, you can start reaching out to them, and invite them to come try a hot bevvy at your new coffee shop.

social media for business - how to geo locate your audience

4. Social media allows you to receive instant feedback from your customers’ perspective

Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. For example, if you launch a new product and share it on social media, you will instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers’ original ideas.

5. Improve market intelligence and get ahead of your competitors with social media

With social media monitoring you can gain key information on your competitors, therefore improving your market intelligence. This kind of intel will allow you to make strategic business decisions in order to stay ahead of your competition. For example, we can create search streams to monitor mentions of your competitor’s name or product. Based on your search results, you can improve your business to offer something your competitors are missing.

6. Social media can help increase website traffic and search ranking

So you built a website for your company, now what? One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows Corellian Creative retweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”

7. Share content easier and faster with social media

In the past, marketers faced the challenge of ensuring their content reaches their customers in the shortest possible time. With the help of social media, sharing content got easier and faster. When you use social media for business, specifically for sharing content about your business, all you need to do is simply share it on your brand’s social network accounts. But keep in mind that getting your customers to share your content with their followers means you need to make sure your social media content aligns to your brand and interests your audience.

8. Social media helps generate leads for one third of the cost

Social media is an easy way to generate leads. For example, our marketing department was built on creating and designing content on social platforms especially for Twitter ads and has allowed us to scale, increase reach, and fuel demand generation for our clients.

9. Create meaningful relationships with customers through social media

Social media is great for creating meaningful relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising will never achieve.

10. Social media lets you increase brand awareness and reach with little to no budget

Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. Recently, marketing departments started hiring community managers to increase brand awareness and reach through social media. Community managers foster relationships with online audiences in different regions. At Corellian Creative, we have community managers for each of our three regions: APAC, EMEA, and The Americas. This helps us make sure we keep expanding the reach of our brand to those regions and maintain relationships with key stakeholders.

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As a small business or startup looking to gain traction, you know you need some internet exposure. But between refilling the coffeemaker, answering support calls, and improving your product, you haven’t figured out where to start.

You want to get more people gabbing (and buying!), but don’t know how.

You wonder:

  • Should I hire a PR firm in the hopes that the Wall Street Journal will do a spotlight on us?
  • Should I tweet 3x per day with tons of hashtags that are relevant to my audience?
  • Should I go to every trade show I can find and set up a booth to sell my stuff?

Cast your wonderings aside and focus on growing your business with SEO. It’s the best way to grow online – no doubts. You’ll get more organic traffic from a relevant audience, more visibility as a brand, and, of course, more people buying your products and services.

It doesn’t matter how small your business is. If you’re a financial consultant in Montgomery, Alabama, you want to come up when people search for “financial consultant Montgomery, AL,” right?

1. People Make 100 Billion Google Searches Each Month

Google sees 100 billion searches each month, which means an average of 3.3 billion searches each day.

This is a ton of traffic. Even the tiniest percent would mean a ton of new visitors to your small business’ website.

With this many people using Google to search for a local plumber, a new restaurant to try, or advice on starting a business, you’d be a fool to watch from the sidelines.

2. SEO Traffic and Sign ups are (Pretty Much) Free

When you start a sponsored campaign (that means you pay for it) on networks like Facebook, Twitter, LinkedIn, or elsewhere, you’re a slave to your bank account. When the money runs out, so does your exposure.

Fortunately, organic traffic from search results is free. Sure, you have to pay an SEO specialist (or agency) to optimize your site and a writer like me to provide you with content, but these costs are up-front. A great piece of content can drive search results over long periods of time.

Once your site is running smooth, filled to the brim with informative, readable, and useful content, then the traffic will come pouring in. Those resources can last on your site for a long time, speaking to your target audience long after they’re published.

(That doesn’t mean you can sit back and relax. Google and other search engines are always changing their algorithms. Google LOVES fresh, recent content).

3. You Can Become an Authority via Hyper-targeted Content

One of the best ways to prove your chops is to come across as an authority. If everyone on the web thinks you have the absolute best content for your industry, then they’ll send people to you. Not only will your content speak to these readers, but they’ll trust you. When it’s time to jump in and buy your product, they’ll come calling..

4. Increasing Customer Engagement and Relationship Building

Think creating content is just for search engines? Think again. The reason that companies put out content (and, in turn, increase visibility in search results) is ultimately to help, entice, and charm their prospective and current customers.

So, by putting out great content, you’re going to build a community of like-minded individuals who are committed to the same things.

5. It Lasts a Helluva Lot Longer than an Ad Campaign

Ad campaigns are great for exposing your business to a new audience– I’m not knocking them– but they only last so long. If you promote a tweet, it can suck your money down the drain. It’s the same with Pay-Per-Click ads on Google.

Plus, ads see substantially less clicks than organic results. These results are clicked by a margin of 94%. That means a searcher will click a natural result 94% of the time, and an ad only 6 percent. Pretty dismal, right?

All in all, you’re better off dedicating your efforts to SEO than funneling all your money towards ad campaigns.

The More Visibility, The More Clicks, The More Links…

The more visibility you have online, the better your business will do. If you want to grow, you want more clicks and more links. There are a ton of factors that will help you rank at the tippity top of a search result– links from other sites, a fast and responsive site of your own, healthy social media sharing– but it starts with an understanding that SEO is the ticket to growth.

Search isn’t going anywhere, so jump on the train. Grow your business with SEO.

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