SEO

The days of Black-Hat techniques are long gone. Sustainable, White Hat SEO strategies are a must in today’s search landscape.

Search engine optimization, or SEO in short, is a set of rules that can be followed by a website to optimize their pages and content for search engines, improve their search engine rankings and visibility in order to be found by more potential customers actively looking for the services and products your company provides.

Corellian Creative’s SEO services are also a great way to increase the quality of your websites by making them more user- friendly, faster and easier to navigate. It can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

So why is SEO so important? In today’s competitive market, being visible in search results is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.  If you have a web site, blog or online store, SEO can help your business grow and meet your business objectives.

Search Engine Optimisation is so important because...

  •  The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible.
  • SEO is not only about search engines but good practices improve the user experience and usability of a web site.
  • User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
  • SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • It is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

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