Print Design

As creative people, designers are taught how to solve the creative portion of the client’s problem.

Print Adds Legitimacy.

The success of print design is largely due to the fact that it has become more accessible and affordable to both average consumers and small businesses.

Offline marketing collateral such as business cards and flyers is a still valuable aspect of marketing and business. In fact, print often provides legitimacy to small businesses, individuals and start-ups. Consumers and other businesses recognise that money is commitment. By producing print collateral, you demonstrate to potential clients, colleagues and business partners that you are willing to invest in your business. Beyond that, print elements also offer a tangible experience: handing someone a business card can make a much deeper impression than if you simply refer them to your website.

Print can overcome that limitation and allow you to drive targeted traffic to a website or another digital platform. Business cards are one of the best examples of print’s potential for encouraging online engagement. Today, it would be very unlikely for you to receive a business card that doesn’t have a website or at least an email address printed on it.

Using Print To Drive Digital Traffic.

Print advertising campaigns often act as a funnel for online businesses and Internet companies, despite the assumption that these type of businesses advertise strictly online. By targeting magazines that are popular among their customer base, companies are able to drive more online sales. They can even track and attribute those sales to their print advertising by incorporating unique online promotion or discount codes into the marketing materials. Not only does this strategy provide an incentive for customers to visit the company’s website, but it also allows businesses to determine where their sales came from and gauge the success of their print advertisements.

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