Offline marketing collateral such as business cards and flyers is a still valuable aspect of marketing and business. In fact, print often provides legitimacy to small businesses, individuals and start-ups. Consumers and other businesses recognise that money is commitment. By producing print collateral, you demonstrate to potential clients, colleagues and business partners that you are willing to invest in your business. Beyond that, print elements also offer a tangible experience: handing someone a business card can make a much deeper impression than if you simply refer them to your website.
Print can overcome that limitation and allow you to drive targeted traffic to a website or another digital platform. Business cards are one of the best examples of print’s potential for encouraging online engagement. Today, it would be very unlikely for you to receive a business card that doesn’t have a website or at least an email address printed on it.