Company Logo Design

There’s a lot of misconception when it comes to the differences between a logo, an identity, and a brand.

A logo is...

A company’s logo is the representation of the business in its simplest form. It is the emblem, or mascot, of the company as a whole. The foremost element that triggers the feelings of consumers and is critical for an organization to be recognisable. It can also be a trademark.

Often the process of designing a company’s brand image begins with the logo. It give you the platform to go on and form a strong corporate identity. There are many element that make great logos, top of the list being iconography. I’m sure 99% of the planet’s population would instantly recognise the Nike swoosh for what it is if they saw it without the word ‘NIKE’ and completely without any context of what the company does. We immediately know that particular icon, rendered in that particular way, is the mark of sports brand Nike.

Is this kind of religious scale brand recognition possible without a strong logo? Possibly, maybe, but an iconic logo certainly does help.

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