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Corellian Creative > Blog > Web Design > SEO

Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don’t see or understand the benefits of social media for their business. In this blog, we go over 10 benefits of social media for business that will turn skeptics, like your boss (or even yourself!), into believers.

Here are 10 benefits of social media for business

1. Social media is an easy way to learn about your audience

For businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With Social Media Training you can learn the dominant languages spoken among your social media audience, as well as their age and gender. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.

social media for business - how to identify who your audience with Facebook insights

2. Social media helps target audiences more effectively

Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. For example, you can target by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook, and ‘Country(s)’ on Twitter. If you want to send out a post to people who speak Spanish, geo-targeting is an easy and effective way to do it.

social media for business allows you to target your audience on Facebook and twitter

3. Social media helps find new customers and expand your audience

Social networks like Twitter allow small businesses to locate their current customers or seek out potential customers. If you open a new coffee shop in the neighbourhood, we can create a geo search to locate anyone tweeting about needing a morning cup of joe within your area. After locating those tweeting about coffee, you can start reaching out to them, and invite them to come try a hot bevvy at your new coffee shop.

social media for business - how to geo locate your audience

4. Social media allows you to receive instant feedback from your customers’ perspective

Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. For example, if you launch a new product and share it on social media, you will instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers’ original ideas.

5. Improve market intelligence and get ahead of your competitors with social media

With social media monitoring you can gain key information on your competitors, therefore improving your market intelligence. This kind of intel will allow you to make strategic business decisions in order to stay ahead of your competition. For example, we can create search streams to monitor mentions of your competitor’s name or product. Based on your search results, you can improve your business to offer something your competitors are missing.

6. Social media can help increase website traffic and search ranking

So you built a website for your company, now what? One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows Corellian Creative retweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”

7. Share content easier and faster with social media

In the past, marketers faced the challenge of ensuring their content reaches their customers in the shortest possible time. With the help of social media, sharing content got easier and faster. When you use social media for business, specifically for sharing content about your business, all you need to do is simply share it on your brand’s social network accounts. But keep in mind that getting your customers to share your content with their followers means you need to make sure your social media content aligns to your brand and interests your audience.

8. Social media helps generate leads for one third of the cost

Social media is an easy way to generate leads. For example, our marketing department was built on creating and designing content on social platforms especially for Twitter ads and has allowed us to scale, increase reach, and fuel demand generation for our clients.

9. Create meaningful relationships with customers through social media

Social media is great for creating meaningful relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising will never achieve.

10. Social media lets you increase brand awareness and reach with little to no budget

Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. Recently, marketing departments started hiring community managers to increase brand awareness and reach through social media. Community managers foster relationships with online audiences in different regions. At Corellian Creative, we have community managers for each of our three regions: APAC, EMEA, and The Americas. This helps us make sure we keep expanding the reach of our brand to those regions and maintain relationships with key stakeholders.

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As a small business or startup looking to gain traction, you know you need some internet exposure. But between refilling the coffeemaker, answering support calls, and improving your product, you haven’t figured out where to start.

You want to get more people gabbing (and buying!), but don’t know how.

You wonder:

  • Should I hire a PR firm in the hopes that the Wall Street Journal will do a spotlight on us?
  • Should I tweet 3x per day with tons of hashtags that are relevant to my audience?
  • Should I go to every trade show I can find and set up a booth to sell my stuff?

Cast your wonderings aside and focus on growing your business with SEO. It’s the best way to grow online – no doubts. You’ll get more organic traffic from a relevant audience, more visibility as a brand, and, of course, more people buying your products and services.

It doesn’t matter how small your business is. If you’re a financial consultant in Montgomery, Alabama, you want to come up when people search for “financial consultant Montgomery, AL,” right?

1. People Make 100 Billion Google Searches Each Month

Google sees 100 billion searches each month, which means an average of 3.3 billion searches each day.

This is a ton of traffic. Even the tiniest percent would mean a ton of new visitors to your small business’ website.

With this many people using Google to search for a local plumber, a new restaurant to try, or advice on starting a business, you’d be a fool to watch from the sidelines.

2. SEO Traffic and Sign ups are (Pretty Much) Free

When you start a sponsored campaign (that means you pay for it) on networks like Facebook, Twitter, LinkedIn, or elsewhere, you’re a slave to your bank account. When the money runs out, so does your exposure.

Fortunately, organic traffic from search results is free. Sure, you have to pay an SEO specialist (or agency) to optimize your site and a writer like me to provide you with content, but these costs are up-front. A great piece of content can drive search results over long periods of time.

Once your site is running smooth, filled to the brim with informative, readable, and useful content, then the traffic will come pouring in. Those resources can last on your site for a long time, speaking to your target audience long after they’re published.

(That doesn’t mean you can sit back and relax. Google and other search engines are always changing their algorithms. Google LOVES fresh, recent content).

3. You Can Become an Authority via Hyper-targeted Content

One of the best ways to prove your chops is to come across as an authority. If everyone on the web thinks you have the absolute best content for your industry, then they’ll send people to you. Not only will your content speak to these readers, but they’ll trust you. When it’s time to jump in and buy your product, they’ll come calling..

4. Increasing Customer Engagement and Relationship Building

Think creating content is just for search engines? Think again. The reason that companies put out content (and, in turn, increase visibility in search results) is ultimately to help, entice, and charm their prospective and current customers.

So, by putting out great content, you’re going to build a community of like-minded individuals who are committed to the same things.

5. It Lasts a Helluva Lot Longer than an Ad Campaign

Ad campaigns are great for exposing your business to a new audience– I’m not knocking them– but they only last so long. If you promote a tweet, it can suck your money down the drain. It’s the same with Pay-Per-Click ads on Google.

Plus, ads see substantially less clicks than organic results. These results are clicked by a margin of 94%. That means a searcher will click a natural result 94% of the time, and an ad only 6 percent. Pretty dismal, right?

All in all, you’re better off dedicating your efforts to SEO than funneling all your money towards ad campaigns.

The More Visibility, The More Clicks, The More Links…

The more visibility you have online, the better your business will do. If you want to grow, you want more clicks and more links. There are a ton of factors that will help you rank at the tippity top of a search result– links from other sites, a fast and responsive site of your own, healthy social media sharing– but it starts with an understanding that SEO is the ticket to growth.

Search isn’t going anywhere, so jump on the train. Grow your business with SEO.

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